How Website Design Helps Grow Your Business

Design isn’t only about looks and feel. How a product works is determined by its design. – Steve Jobs

How often have you been to a website that looks old, crowded or confusing and left it right away? You shouldn’t feel alone. To be exact, 75% of users decide how credible a company is by looking at its website. Your business site is the digital way people view what your company offers today. A digital store should, like a physical store, be kept clean, welcoming, simple to use and reflect your brand.

How does good design for your website contribute to your business growth? In this article, we will review how design can enhance your brand, make using your site easier, encourage more conversions and boost your company’s growth.

Why Is Website Design Such a Big Deal?

A website is usually the first way a prospective customer encounters your brand. In just a few moments, your company’s image will affect the opinion people build about your business. A site that’s not designed well might make people leave, whereas a well-designed site makes them feel comfortable, curious and trusting.

Now, having a well-designed website is important for every business. It’s essential.

1. A person’s first experience usually sticks in your mind.

Your website gives people their first impression of you. As soon as visitors visit your site, they judge whether or not to trust you by its design.

If a website looks clean, uses the same fonts, modern colors and professional pictures, it quickly shows it is reliable.
A design approach that works aligns your brand with your story. It demonstrates what is important to your brand, what your mission is and what you know about your industry.

Let’s pretend your law firm is premium, but your website seems to date back to 1999. Would you be respected by your clients? Likely not.

Research finds that within 0.05 seconds, users decide how they feel about your website.

2. The user experience is what helps visitors stay interested in a site.

Just having a beautiful website isn’t enough. If it takes time to find information, visitors will often end their visit. It’s here that user experience becomes important.

Clear choices on each page and obvious instructions make it easy for users to find what they want.
More than 60% of people visit websites from their phones. Your site will appear perfectly on any device if it is made responsive.
Slow sites do not keep visitors interested. Optimal images, clean coding and fast hosting are all part of good website design.

Providing an intuitive experience helps you keep users from leaving your site and increases the chance of conversions.

3. Using Design Improves Your Search Engine Position (SEO)

If consumers can’t find your business on Google, no matter how excellent your product or service is, it’s pointless.

This is one reason good website design is essential for SEO.

Sites that work well on mobile devices are favored by Google.
How your site is structured with good code and HTML contributes to easy indexing.
When users stay longer on your site and don’t often leave, search engines understand this as positive.

A good website includes on-page SEO (using important keywords and meta tags, as well as optimizing images) plus technical SEO (meeting site speed, coding and accessibility standards) to function effectively.

4. Branding that is constant helps customers trust and recognize you.

You should make sure your brand appears in your website’s design, as well as in its text content and logos.

Branding that stays the same across all platforms supports your company’s growth.

Help your business be memorable to customers.
Form connections with your customers emotionally.
Make your business stand out from other competitors.

Ensuring designs are similar everywhere creates a look that people recognize on social media, in emails and in offline places.

5. Stopping visitors being vague will spark further conversation.

Good website design gives users the cues to do things like request a quote, join a newsletter or go through with a purchase.

A good CTA is:

Visually prominent
Actionable and easy to use (“Get Started,” “Book a Demo,” “Join Free”)
Important features are spread throughout the site.

Using color contrast, lots of space between content and arrow images shows users the way to the CTA which results in more conversions.

6. A Better Design Increases Credibility which Generates More Sales

Would you consider shopping at a website that seems untrustworthy or old? Your customers wouldn’t tolerate it either.

Today’s professional appearance lets your clients know that you value their opinion and your brand reputation. It shows that you’re dependable, honest and committed.

Judging from Stanford Web Credibility Research, three-quarters of users use a website to decide how credible a company is.

Basically, when users trust the design, sales tend to increase.

7. The web design supports the effectiveness of a company’s marketing and content initiatives.

No matter what marketing approach you take-Google Ads, SEO blogs or email funnels-your website is the finishing place for your users.

Custom landing pages help increase the success of your ads.
When your blog is uncluttered and clear, your readers will stay on the page longer.
Forms: A great design encourages users to easily fill in their information and send it to you.

Your website should fit well with your entire approach to digital marketing and fantastic design holds everything together.

8. Good Design Growth with the Growth of Your Business

An expanding business needs a website that keeps up.

Superior design is attractive as well as easy to adjust and expand. Regardless of whether you update with new services, release a new product or work with CRMs or chatbots, a quality site will adapt smoothly.

Good design decisions now help you save both time and money down the road.

Small Brand Example: How Good Design Made It a Big Name

Let’s look at an example for a moment.

Crafty Cups – a Neighborhood Coffee Shop Tries Online Business

Crafty Cups was a café in a medium-sized community. Their coffee was amazing, but you could not order it online. Making their website clean, easy to use on mobiles and having online orders, plus great photos and improved content made their monthly income jump by 40% in just six months.

The site was made using these features:

Technology to capture high-quality photos of what they’re serving
Blog posts written with local SEO in mind
Fast web pages that are easy to navigate
Easy to spot CTAs that encourage users to order and become members

All of these changes made their local shop popular across the region.

Key Takeaways

Let’s take a quick look at the ways that website design builds your business.

Your first site appearance matters a lot – It helps increase trust at the start.
When a website is easy to use and looks good on phones, users tend to stay interested.
Design impacts SEO and your chances of reaching search engine results.
Having the same branding signals will make your brand more memorable.
Good CTAs can help your company get more leads and sales.
A credible site is built on a trustworthy design.
Helps achieve what you want to do in your marketing and content.
Makes your business capable of growing in the future.

Final Thoughts

Sometimes, people get their first impression of your business from your website, so it’s important. Designing your website with careful thought adds trust, improves usability, helps customers choose and grows the business.

How easily someone navigates, how responsive your website is on a phone, how fast it loads and the look of the images all play a role in how much your brand is liked and how sales are made.

Simply put, good design is not a luxury- it supports a company’s strategic growth.

When you need to build a new business or revitalize an existing one, putting money into user-friendly web design is a strong choice. Since the digital world is always changing, ensure that your website does too.

If you’re aiming for growth, pay attention to your design first. In every thriving online business, you’ll find a website created for success.